Halve pairs Shopify-native DTC operators with fractional CFOs and senior bookkeepers who already speak landed cost, 3PL handling fees, Meta/Google/TikTok attribution, and the inventory cycle that holds cash hostage between POs and payouts. Matched in 7 days, or your first month is free.
1-in-7 vetting barShopify-stack depth verified
The three exits
Each block: the problem a $500K–$5M Shopify brand feels every month, and the exact outcome a Halve-matched expert ships in the first 90 days.
Problem #1
COGS that survives a 3PL bill
The problem
Your Shopify dashboard rounds landed cost to two decimals and ignores freight, duties, and 3PL pick-and-pack fees. When the 3PL invoice lands, the margin you reported is fiction.
What changes
Per-SKU landed cost reconciled monthly against 3PL handling bills — duties in, freight out, returns absorbed, refunds reclassified. The COGS you ship is the COGS that shows up in margin.
Problem #2
Ad spend tied to contribution, not ROAS
The problem
Meta, Google, and TikTok dashboards report ROAS in a vacuum — they don’t subtract COGS, 3PL handling, or the Amazon/wholesale side of the order. The channel that “wins” on ROAS can still lose on margin.
What changes
Meta / Google / TikTok spend reclassified into COGS vs operating, mapped to contribution margin per channel and per SKU. Spend that doesn’t earn its place gets cut, not blessed.
Problem #3
Cash forecast that survives inventory cycle
The problem
A forecast built off bank-balance and AP/AR misses the cash sink between PO, 3PL receipt, and Shopify payout. The 30–60 day trough arrives before you see it, and credit lines get used for the wrong reasons.
What changes
A 13-week rolling cash forecast updated weekly, built off inventory cycle time, POs landed, and payout cycles — not just bank and AR. You see the trough before it hits.
Social proof
Halve accepts roughly 1 in 7 expert applicants and pairs each one with a brand before a public testimonial goes up. The first Shopify-DTC cohort finishes onboarding in Q3; founder quotes land here as that bar gets crossed.
1-in-7 vetted · real cohort ships Q3
Shopify · $1.8M
Founder testimonial slot · 01
Coming with the first cohort of vetted matches shipping in Q3.
Shopify + Amazon · $3.4M
Founder testimonial slot · 02
Coming with the first cohort of vetted matches shipping in Q3.
Shopify + wholesale · $2.1M
Founder testimonial slot · 03
Coming with the first cohort of vetted matches shipping in Q3.
Take the next step
A 7-day match, or your first month is free.
Drop your intake and we'll send 2–3 vetted e-com finance experts your way — same scope, same rate card, no resume-pitch theater. Want to see pricing first? It's on the website.