Halve pairs Amazon-native operators with fractional CFOs and senior bookkeepers who can reconcile referral fees, FBA fulfillment, storage, settlements, Shopify and wholesale payouts, and Amazon Ads without losing the contribution-margin thread. Matched in 7 days, or your first month is free.
1-in-7 vetting barMarketplace-stack depth verified
The three exits
Each block: the problem a $500K–$5M Amazon-heavy brand feels every month, and the exact operating view a Halve-matched expert ships in the first 90 days.
Problem #1
COGS that survives an FBA statement
The problem
Product margin looks healthy until referral fees, FBA fulfillment fees, monthly storage, returns, and aged-inventory charges arrive. A unit can win on revenue and still lose after Amazon takes its cut.
What changes
Per-SKU COGS reconciled against referral fees, FBA fees, storage, freight, duties, returns, and refunds. Your contribution view uses the fee stack that actually clears the marketplace.
Problem #2
Settlement reconciliation across every payout
The problem
Amazon settlements land on their own cadence while Shopify payouts and wholesale payouts follow different rules. Without PWT cycles and fee deductions in one view, the cash account and the P&L tell different stories.
What changes
Amazon settlement reconciliation lines up orders, refunds, reserves, fees, Shopify payouts, and wholesale payouts. PWT cycles become a forecast input instead of a month-end surprise.
Problem #3
Ad spend tied to contribution, not ACOS
The problem
Amazon Ads and DSP can look efficient before you account for FBA fees, COGS, and the organic halo around paid demand. ACOS or ROAS alone cannot tell you which spend creates profitable contribution margin.
What changes
Amazon Ads, DSP, and organic halo are mapped back to contribution margin by SKU and channel. Spend gets defended, redirected, or cut based on what it leaves behind after the full Amazon cost stack.
Social proof
Halve accepts roughly 1 in 7 expert applicants and pairs each one with a brand before a public testimonial goes up. Amazon-native founder quotes land here when the first cohort has a real operating track record to share.
1-in-7 vetted · real cohort first
Amazon-first · cohort slot 01
Amazon operator testimonial slot · 01
Reserved for a real founder quote after the first Amazon-native cohort ships.
Amazon + Shopify · cohort slot 02
Multi-channel operator testimonial slot · 02
Reserved for a real founder quote after settlement reconciliation is in production.
Amazon + wholesale · cohort slot 03
Marketplace operator testimonial slot · 03
Reserved for a real founder quote after the first Amazon-heavy match is complete.
Take the next step
Make the marketplace math visible.
Drop your intake and we'll send 2–3 vetted finance experts who know Amazon settlements, FBA cost stacks, and ad-spend attribution your way. Want to see pricing first? It's on the website.