Halve matches growing e-commerce brands doing $500K–$5M with vetted fractional CFOs and senior bookkeepers on monthly retainers. No $150K full-time hire. No $10K firm. Matched in 7 days, or your first month is free.
Monthly review — March
Net revenue
$214,820
▲ vs Feb
COGS
$78,310
▼ above target
Contribution
63.5%
▲ vs Feb
Platform guarantee
20–30% margin lift in 90 days —
or we re-match, free.
20–30%
Contribution-margin lift inside 90 days for matched brands, measured against your pre-join baseline.
1-in-7
Vetting bar — not every applicant joins the pool. References, sample work, and Shopify-stack depth are checked by a human.
Vet for HalveRe-match, free
If the first 60 days don't hit the bar, we send a new expert at no extra cost. No invoices, no fine print.
The $1M gap
The sub-$5M e-commerce operator is the underserved middle. You need real e-com finance — COGS discipline, ad-spend attribution, multi-channel reconciliation — but you also need it under five grand a month, not ten.
$3K–$10K/mo
What traditional fractional firms quote. Priced for post-$5M brands who've already productized their financials.
$40–$90/hr
What you pay a junior bookkeeper. They reconcile the bank; they cannot tell you why contribution margin moved.
$500–$2,000/mo
What Halve matches on. Senior experts with e-commerce-specific playbooks, engaged monthly, billed transparently.
What you get
Every match is pre-screened against the five capabilities a fractional finance partner needs to be useful to a Shopify or DTC operator.
COGS discipline
Per-SKU landed cost, returns absorbed, refunds reclassified.
Ad-spend attribution
Meta, Google, TikTok → contribution margin, not vanity ROAS.
3PL inventory accounting
Reconciled monthly against 3PL bills and Shopify stock.
Multi-currency
Shopify Markets, FX gains/losses in COGS, not buried.
Cash forecasting
13-week rolling cash forecast weekly, not "when you ask".
How it works
Founders run a quick intake. Our matching team pairs you with experts whose tooling, vertical, and scope align. You pick. They start.
Intake
Revenue band, stack, biggest pain point (margin? cash? reconciliation?). 8 questions, ~6 minutes.
Match
We send 2–3 vetted experts with a short scope and rate card. You pick — or ask for another shortlist.
Onboard
Read-only access to your stack in week one. The first month is always a baseline: clean books + cash forecast.
Ongoing
Weekly cash check, monthly margin review, quarterly planning. The expert knows your numbers the second month.
Engagements
Pick the shape that fits your stage. The price is on the website — no hourly billing, no scope creep, no surprises on invoice day.
Foundation
Clean books, monthly close, 3PL reconciliation, COGS landed cost, and ad-spend classification. For brands at $500K–$1.5M with messy books that need a stable foundation first.
Most popular
Bookkeeping plus a monthly margin review, weekly cash forecast updates, and ad-spend attribution to contribution margin. For $1M–$2.5M brands running monthly reviews for the first time.
Scale-up
Everything in the controller tier plus quarterly planning, board-ready financial narrative, and fundraising / debt-readiness support. For $1.5M–$5M brands scaling past their first finance hire.
Verified-expert bar on every tier · 1 in 7 applicants admitted to the pool.
Join the waitlist
Drop your email. We'll send 2–3 vetted experts your way inside 7 days — or your first month is free.
1-in-7 vetting bar20–30% margin lift guarantee
Skip the waitlist? Take the 2-minute intake →
Or email halve@polsia.app.